Elektrisches Racing Dealership and MAP Policy
Dealership Application Process Prospective dealers interested in Elektrisches Racing products must submit a dealership application, provide a valid state resale certificate number, and receive approval from Elektrisches Racing before any purchases are made. Dealers are solely responsible for the collection of all State and Local taxes.
Brand Representation Approved Elektrisches Racing Dealers are expected to maintain and promote the high-caliber representation of the Elektrisches Racing brand. Our clientele expects a certain standard of excellence, which we are committed to upholding, and we anticipate the same commitment from our dealers.
Minimum Advertised Price (MAP) Policy Effective from 01/01/2024, Elektrisches Racing has adopted a Minimum Advertised Price Policy for its distributed and manufactured products, superseding previous policies. This policy is designed to protect the brand's reputation for superior technology and quality, and to support dealer and reseller margins, enabling them to offer valuable pre- and post-sales services.
Policy Details:
- The MAP Policy applies only to advertised prices, not the actual sale price.
- It is applicable to all authorized Elektrisches Racing dealers and resellers in the United States and Canada.
- Advertisements in any media form, including online and in-store digital displays, are subject to this policy.
- The current list of products and MAP prices are detailed in the most recent price list, subject to change without notice.
Permissible Advertising Practices:
- Oral price communication in person or over the phone.
- Advertising free shipping, handling, or financing without affecting the MAP.
- Advertisements without prices.
- Bundling Elektrisches Racing products with non-Elektrisches Racing products, provided the bundled price is at least 10% above the MAP.
- eBay listings at MAP with "Best Offer" disabled (specific to eBay).
Prohibited Practices:
- Advertising or implying prices below MAP.
- Evasive efforts to circumvent this policy.
- Selling to third parties known to violate this policy.
Exceptions:
- The MAP does not apply to items marked as “Open” or to discontinued products 60 days post-announcement.
- Used or refurbished products must be clearly labeled as such.
Dealer Autonomy and Communication:
- Dealers decide independently whether to follow this MAP Policy.
- Elektrisches Racing will not negotiate or alter this policy for any dealer.
- Dealers are responsible for compliance.
Monitoring and Enforcement:
- Elektrisches Racing may monitor advertised prices through various means.
- Violations will be addressed with the dealer, with potential penalties including suspension or termination of dealership rights.
Review and Compliance:
- Dealers are encouraged to regularly review and ensure compliance with these policies.